Aristocrat launches an advertising campaign on the biggest screen in the world!Friday, 6 May 2023
Aristocrat is a famous casino games provider. Most of its titles are related to slot machines. Its creations can be found in the majority of the world's best casinos. It's safe to say that this publisher is not lacking in audacity. To celebrate its partnership with the Fremont Street Experience (FSE), it is acquiring the largest advertising screen in the world!
The marketing campaign
Aristocrat went big for its latest advertising campaign "invitation to play", in partnership with the massive pedestrian shopping center FSE (Fremont Street Experience) in Las Vegas. This center attracts over 24 million visitors each year, so the message will have a wide reach. The goal here is to promote Aristocrat's gaming options. Supplier , which are present within the eight casinos of the city. The impressive 12,000 m² display is suspended above the shopping center on the pedestrian street. The visual is accompanied by a video screen, which happens to be the largest in the world.
The goal here is to encourage passers-by to visit one of the 8 casinos nearby such as Binion's, California, Circa, The D, Four Queens, Fremont, Golden Gate and Golden Nugget, to test his creations.
This campaign is part of a desire to show the great ambitions of the company. Although it is already one of the best publishers in the world, it does not stop wanting to reinvent itself and seeks to conquer ever more followers in the world.
“The impressive 12,000 m² display hangs above the pedestrian mall. The visual doubles as a video screen, which happens to be the largest in the world. »
If you are a regular player, online or in a land-based casino, you had to play on one of the many slot machines Signed Aristoctrat. Created in 1953, it only physically manufactured slot machines. The company then expanded into the online casino world to broaden its expertise and client portfolio.
All the creations of this publisher are of a great graphic quality, and focus on very original themes such as Egypt, or television series. It places immense importance on the smallest details and the features offered, such as the adaptation of its games for mobile devices. This dedication has allowed it to win several awards, including the EKG Slot. Among its most popular creations, we find:
- 🎰 5 Dragons™
- 🎰Big Red™
- 🎰Big Ben™
Although slot machines represent the majority of games created by Aristocrat, it is also possible to find Table games like blackjack, roulette, baccarat…